Online Marketing is very important as many consumers look to Google, Facebook and other sites to make their buying decisions. This is why it’s crucial to have a presence online that will be available for prospective customers to view. Here are a few things to set up for your business:
- Google My Business listing – whenever someone searches for lawn care, landscaping or snow removal in your geographic area, your contact details may show up only when your google listing is filled out completely. If someone searches your actual business name, then your complete listing will show up including a map, images, and contact information. This makes is really easy for a customer to get in contact with you.
- Website – this legitimizes your business and adds a layer of professionalism. A customer will take you seriously and it’ll give them a chance to read about your company profile and look at your past work or testimonials. A website is also great for “search engine optimization” (SEO) which means when people search for lawn related terms on Google or another search engine, your website may show up without paying for it.
- Social Media Presence – you don’t have to be on all social media, just choose one like Facebook or Instagram. Then, post on it consistently whether that be once a week or once a day. This again helps with your SEO. Facebook or another social media platform will more than likely show up on a Google search above your website because it has more SEO “juice” so an active presence helps.
These three things will help you show up in search and create a more credible and professional presence online which will drive more customers and jobs.